Elyria Schools and Mercy Health Partner in Naming Rights Deal
At the Elyria School Board meeting held September 4, 2018, the Elyria Board of Education approved a long-term partnership with Mercy Health—Lorain, for naming rights to the new synthetic turf field within Ely Stadium.
The lush, bright-green field with the telltale “E” at the 50-yard line is now called Mercy Health Field at Ely Stadium.
The Mercy Health Field name is effective today, and for the next 10 years at the terms of $35,000 per year, totaling $350,000, for the life of the agreement.
“This is a great thing from the perspective of athletics and from that of the school community as a whole,” said Dr. Thomas Jama, Superintendent of Elyria Schools. “Mercy Health’s investment in the Elyria Schools supports the financial aspects of the construction project itself, but it also opens the door for the district and Mercy Health to explore future healthcare opportunities that benefit all students in the Elyria Schools.
“It’s a win-win, and I couldn’t be more pleased to welcome Mercy Health to the Pioneer community,” Jama said.
Mercy Health—Lorain is committed to building a healthier Lorain County — mind, body and spirit. To help continue to extend the mission of Mercy Health, community partnerships and collaborations are essential in further extending its healing ministry.
“Our Sisters made a commitment to this community more than 125 years ago – this partnership with Elyria City Schools, deepens our roots in Lorain County and Elyria.” Said Edwin Oley, Senior Vice President and Chief Executive Officer at Mercy Health. “Empowering youth to remain physically and mentally fit is part of our promise and today, this field represents that promise coming to life.” He added.
At this evening’s meeting, the Elyria School Board also approved a resolution that established guidelines for future partnerships and a requirement that “naming” rights of any component within the stadium complex will require a financial commitment by the partnering entity.
“Mutually beneficial partnerships have an exponential effect in deepening the roots a company has in a community they’re serving,” said Larry Jaeger, president of Sponsor Burst, a sports marketing company who helped facilitate the agreement between Mercy Health—Lorain, and the Elyria Board of Education. “Naming rights sponsorships have become an invaluable component of a company’s marketing strategy.”